Starbucks Sakura 2016: Japan (Preview)

UPDATE: You can view a gallery of all the items here.


It was announced today that the Sakura Series 2016 will start on February 15th (Monday) in Japan. Second part (another set of merchandise) will be on March 1st.


First Part: “Sakura Serene” Sales Period: February 15 2016 – mid-April (or until supplies last)
L-R: Sakura Handy Stainless Tumbler 480mL (¥4,400), Sakura Handy Stainless Tumbler 480mL (¥4,000), Sakura Stainless SUnny Bottle Calm 600mL (¥2,900), Sakura Calm Tumbler 470ml (¥2,000), Sakura Stainless D Wood Handle Mug (¥3,800), Starbucks Card Sakura Pale, Mini Starbucks Card Sakura Pale


Sakura Handy Stainless Tumbler 480mL (¥4,400), Sakura Handy Stainless Tumbler 480mL (¥4,000), Sakura Stainless SUnny Bottle Calm 600mL (¥2,900)

**Sakura Sunny Bottle (500ml), **Sakura Frost Glass (365ml), Sakura Logo Mug(200ml) **these items are Online Store exclusive. Only members can buy with a limit of 1 piece per design per customer

Starbucks Card Sakura Pale, Mini Starbucks Card Sakura Pale, Starbucks Beverage Card Pale


Second Part: “Sakura Cheery” Sales Period: March 1, 2016 – mid-April (or until supplies last)
L-R: Sakura Handy Stainless Tumbler 500mL (¥4,400),Sakura Handy Stainless Tumbler 350mL (¥4,000),Sakura Cheery Tumbler 350ml (¥1,800),『Sakura Stainless SUnny Bottle Cheery 500mL (¥2,900), Sakura Petal Mug 330mL (¥2,70), Mini Starbucks Card Sakura Cheery, Starbucks Sakura Card Cheery


**Silicon Sleeve Mug (300ml), Starbucks Sakura Card Cheery, Mini Starbucks Card Sakura Cheery **this item is Online Store exclusive. Only members can buy with a limit of 1 piece per customer

Sakura Cheery Tumbler (240ml), Sakura Cheery Tumbler (350ml), Sakura Stainless Cylinder Tumbler Cheery (470ml), Starbucks Stainless Sunny Bottle Cheery (500ml)

This year’s spring-limited beverages are Sakura Blossom & Strawberry latte and Sakura Blossom & Strawberry Frappuccino®. The drinks are described to be the combination of the gorgeous flavor of faintly cherry blossom-scented milk and strawberry, in a beautiful pink gradient that is reminiscent of the cherry blossoms in full bloom. Both are non-coffee drinks.

“Sakura Blossom & Strawberry latte” (hot only) (left)
Short ¥430, Tall ¥470, Grande ¥510, Venti® ¥550

“Sakura Blossom & Strawberry Frappuccino®” (right)
Tall ¥550, Grande ¥590, Venti® ¥630

Prices exclude taxes
Sales period: February 15, 2016 (Monday) – March 15, 2016 (Tuesday)


A new Starbucks Discoveries® flavor was also announced: The Starbucks Discoveries® Sakura latte with crushed Strawberries (180g cup).

The latte will have a faint sakura flavor, and strawberry pulps — much like the Sakura Blossom & Strawberry latte, I suppose.

Suggested retail price (excluding tax price): ¥230

Available starting February 16, 2016 (Tuesday) in convenience stores nationwide



I personally prefer the first collection over the second one. The second one looks cheap, almost like it’s specifically catered for the China market (China collections are known for the blues and yellows). It’s not my cup of tea, to be honest. The first one, however, looks so classy.

Please stay tuned for more updates. I’d love to hear your thoughts on this year’s collection in the comments section below.

Photos: Starbucks Japan

10 thoughts on “Starbucks Sakura 2016: Japan (Preview)

    1. Hi! Airfrov is the first company I’ve heard of that does that. I know that they are looking into expanding to other countries but I don’t think they’re offering that yet. I think your best bet for now is buying them online (like eBay) as Starbucks stores don’t ship internationally. What products are you looking for by the way? Maybe I know someone who can help you.

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